What is reliastar life insurance company

Reliastar Life Insurance Company, a well-established entity in the insurance sector, has a rich history and a strong presence in the United States.

This article provides a detailed look at Reliastar’s background, its acquisition by Voya Financial, the products it offers, and its reputation in the industry.

History and Background

Reliastar Life Insurance Company traces its roots back to 1885, originally known as the Northwestern National Life Insurance Company. Over the years, it evolved and expanded its offerings, becoming Reliastar Life Insurance Company. In 2000, ING Group, a global financial institution based in the Netherlands, acquired Reliastar, which marked a significant turning point in its history .

In 2014, ING U.S. rebranded itself as Voya Financial, Inc. Following this rebranding, Reliastar became a part of Voya Financial, operating under its umbrella. Voya Financial is a prominent name in the financial services industry, focusing on retirement, investment, and insurance solutions .

Acquisition by Voya Financial

The acquisition by Voya Financial has significantly impacted Reliastar’s operations and market presence. As a subsidiary of Voya, Reliastar benefits from the parent company’s robust infrastructure, financial stability, and extensive resources. Voya Financial, headquartered in New York City, is known for its commitment to helping Americans plan, invest, and protect their savings to secure a better retirement .

Reliastar’s integration into Voya Financial allowed it to enhance its product offerings and expand its reach. The rebranding also helped streamline operations, making it easier for clients to access a broader range of financial products and services under a unified brand .

Product Offerings

Reliastar Life Insurance Company offers a variety of insurance products tailored to meet the diverse needs of its clients. Some of the primary products include:

Term Life Insurance: This product provides coverage for a specified period, typically ranging from 10 to 30 years. It is designed to offer financial protection for beneficiaries in the event of the policyholder’s death during the term. Term life insurance is often chosen for its affordability and simplicity .

Whole Life Insurance: Whole life insurance provides lifetime coverage with fixed premiums and a guaranteed death benefit. This product also includes a cash value component that grows over time, offering a savings element in addition to insurance protection .

Universal Life Insurance: Universal life insurance is a flexible policy that allows policyholders to adjust their premiums and death benefits. It combines the protection of term insurance with an investment component, making it a popular choice for those seeking both coverage and a savings vehicle .

Variable Life Insurance: This type of policy offers permanent coverage with a death benefit and a cash value component that can be invested in various sub-accounts, similar to mutual funds. The value of the policy can fluctuate based on the performance of the investments .

Annuities: Reliastar also provides annuity products designed to help individuals manage their retirement income. Annuities can offer guaranteed income streams, which can be vital for financial security in retirement .

Financial Strength and Ratings

Reliastar Life Insurance Company is well-regarded for its financial stability and reliability. As part of Voya Financial, Reliastar benefits from strong financial backing and prudent management practices. The company holds high ratings from major rating agencies, reflecting its ability to meet policyholder obligations and maintain financial health. Some of the ratings include:

  • A.M. Best: A
  • Standard & Poor’s (S&P): A+
  • Moody’s: A2

These ratings indicate that Reliastar is financially strong and capable of honoring its commitments, which is crucial for policyholders seeking long-term security .

Customer Service and Reputation

Reliastar is known for its customer-centric approach, emphasizing quality service and support. The company provides various channels for customer assistance, including online resources, customer service phone lines, and a network of agents. Policyholders often appreciate the ease of managing their policies and the availability of information and support when needed .

However, like any large insurance provider, Reliastar has faced its share of challenges and criticisms. Some customers have reported issues with claims processing and communication. Despite these occasional concerns, the overall reputation of Reliastar remains positive, supported by its financial strength and the extensive resources of Voya Financial .


Reliastar Life Insurance Company, now operating under the banner of Voya Financial, is a significant player in the life insurance industry. Its long history, diverse product offerings, and strong financial ratings make it a reliable choice for individuals seeking life insurance and retirement solutions. While the company faces the usual challenges inherent in the insurance industry, its commitment to customer service and financial stability ensures that it remains a trusted name among policyholders. As part of Voya Financial, Reliastar continues to evolve and adapt, maintaining its position as a leading provider of life insurance products in the United States.

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